Popular streaming site Netflix is testing a mobile-only subscription plan in India that costs Rs 250 a month, half of what the streaming giant’s ‘Basic plan’ users spend in the country right now.
The California-based company on Thursday confirmed the existence and progress of the plan, however it pointed out that the mobile-only plan is just a test and ‘not a rollout.’
“We are always looking for ways to make Netflix more enjoyable and accessible. We will be testing different options in select countries where members can, for example, watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time,” a Netflix spokesperson told Gadgets 360 responding to media reports about the mobile-only plan.
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Users also reported the existence of such a plan, revealing the Rs. 250 plan in testing is mobile only, doesn’t provide HD or Ultra-HD quality streaming, and that streaming would only be accessible by a single screen at a time.
“Not everyone will see these options and we may never roll out these specific plans beyond the tests,” the Netflix spokesperson added.
Netflix currently offers three subscription plans, starting at Rs 500 and going up to Rs. 800, making the service much expensive than its competitors Amazon and Hotstar in the country, which cost less than Rs 1,000 a year or Rs 200 a month.
The streaming service clearly has a long road to go if it wants to a grab a significant chunk of the market in India and a lot of that will depend on the cost of its subscription plans.