TOURISM 2 LAST (BES4)

"Our core target segments include leisure travellers, "Our core target segments include leisure travellers,honeymooners and families and our primary markets are Mumbai,Delhi, Bangalore and Chennai," Urmonas said, adding familytravellers also form an important part of the customersegment. With good weather, wildlife experiences, spaciousparks, shopping arcades and abundant family friendly cafes andrestaurants, Adelaide has become a dream destination forfamily trips. SATC, she said, has committed to spend AUD 2 millionduring 2015-2017, towards marketing initiatives in Indiaprimarily to collaborate with travel agents, airlines andconsumer branding programmes. "We are in the process of collaborating with touroperators like Thomas Cook, Ottila, Flight Shop and MercuryTravels to include Adelaide as a part of their itinerary," shesaid. Adelaide was recently named ‘Great Wine Capital of theWorld’ and 85 per cent of Australian premium wines and 60 percent of all Australian wines are produced in South Australia.PTI SM ARS SRYRDS