Victoria Secret, an intimate-clothing brand, hires new faces from diverse backgrounds as their brand representatives. They said goodbye to the ‘Angels’ and welcomed athletes, actors, activists, advocates and mental wellness supporters as their new spokespeople for the brand.
The brand is known for using models called ‘Angels’, who represented collections earlier and used to walk in Victoria’s Fashion Show. The brand announced a rebrand with a new campaign this Wednesday. Victoria’s Secret created the partnership to “build new, deeper relationships with all women” by creating “revolutionary” lingerie collections, “inspiring” content, and bringing awareness for causes that support women, said Martha Pease, Chief Marketing Officer, Victoria’s Secret in a press release.
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Among the first seven women to join the VS Collective are professional soccer player Megan Rapinoe, she plays as a winger and captains OL Reign of the National Women’s Soccer League and the United States national team.
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The second is Priyanka Chopra Jonas, Indo-American actor, producer and entrepreneur, latest seen in The Whiter Tiger.
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They also have a refugee, a mental wellness supporter and model Adut Akech as one of the founding members.
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Amanda De Cadenet, a journalist, photographer, girlgaze founder and quality advocate joining with the other seven ladies.
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They also hired a world champion freeskier, who is also a youth and women’s sports advocate and Paloma Elsesser, working as a body advocate and community creator, who is now also a founding member for VS. Valentina Sampaio, who is LGBTQIA+ activist and an actor and model.
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