Unlike Samsung and Apple flagship smartphones that came in before Pixel it is not a very lucritive option for Google to encash. After racing to the third spot behind Samsung and Apple within a month of launch, the Pixel/Pixel XL has seen really slow sales.
According to retailers and analysts, Pixel sales have been tepid at best. The major reason being given is the high starting price point of Rs 57,000 for the Google Pixel. Analysts also point to the greater brand recall of Apple and Samsung in this segment.
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According to the shipment data shared last year, Google had managed to sell around 33,000 Pixel devices in the initial launch period around Diwali. Post that initial surge, shipments have been hovering around the 10,000 mark since, according to industry insiders. Apple and Samsung in comparison, have sold lakhs of units in the same Oct-Dec 2016 period.
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It is not just the case in India, but is globally true of Pixel as well. According to Counterpoint Research, Google has sold around 2.5mn Pixel devices as compared to 70mn Apple iPhones and 80mn Samsung phones in the Oct-Dec period.
But the Google representative said something reverse as Pixel sales have been going on as expected and there had been quite a positive response from consumers. Google Pixel XL offers an excellent camera, great raw performance, good battery life. There’s nothing to not like about the device. The only downer is its price point.
On this note, Google has a lot to learn on how to effectively sell volumes of the hardware it makes.Whether Google wants to use Pixel to show off its mobility and AI prowess or it wants to focus on creating an ecosystem of devices, which communicate with each other is entirely thecompanies take.
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