After the murder of the Flipkart delivery boy a month ago, Flipkart launched Project Nanjunda which is a unique safety initiative for its delivery boys.
Flipkart field execs, also known as Wishmaster, will now have an SOS button on their mobile app. It can work on a normal connectivity without any data connection. “Called the Nanjunda Button, it will trigger an alarm to the nearest hub-in-charge in the case of an emergency,” Flipkart said in a statement.
The Bangalore-based startup has often been criticised for not doing enough for its delivery executives, typically boys aged between 18 and 28 years. “Ensuring their safety is a primary priority for us. Over the days following the demise of Wishmaster, Nanjunda Swamy, our teams have worked relentlessly to deliver this feature in less than a month – in order to ensure our field staff is safe while on their delivery trips,” said Nitin Seth, Chief Operating Officer, Flipkart.