Vistara appoints Deepika Padukone as brand ambassador

New Delhi, Aug 21 (PTI) Vistara today announced theappointment of Bollywood actress Deepika Padukone as its brandambassador. Vistara, whose 51 per cent stake in owned by Tata Sons andthe rest 49 per cent by Singapore Airlines, did not discloseother details such as the contract period and fee that itwould pay to the actress. This is the second time Deepika will be performing thebrand ambassador’s role for an airline as earlier in 2007, shewas roped in for the same by the erstwhile KingfisherAirlines. Deepika will kick-start a new campaign from tomorrow,Vistara said in a release today. The campaign intends to elaborate on the coreinterpretation of the brand promise of feeling of lookingforward to flying again, it said adding the integratedcampaign will be deployed across multiple platforms includingTV, digital, print, outdoor, cinema and airports. Vistara had commenced operations in January last year. "We believe the journey should be as enjoyable as thedestination. Our new brand campaign with Deepika Padukonehighlights the unique feeling of flying Vistara," Vistara CEOPhee Teik Yeoh said. The New Delhi-based Vistara currently operates 475 flightsper week with a fleet of 11 Airbus A320 planes. "It is a matter of great pride for me to be associatedwith Vistara, a brand that carries the lineage of Tata andSingapore Airlines," Deepika said on her appointment. PTI IASASV RGASV