Panaji: Nashik-based winery Pause Wines plans to enter the Chinese market in the coming fiscal to feature among select domestic wine makers having presence in that country.
“We have given samples to various countries and will mostly export our product to China in the coming financial year. They (China) have shown keen interest in our wines,” Chairman and Managing Director of Pause Wines Rajesh Patil, said on Saturday on the sidelines of launch of its new products in Goa.
Patil said China has an immense potential for the wine market as it has a huge consumption capacity.
“It is ten times bigger market than India,” he said, adding they are also holding meetings with several European countries as well to explore business ties.
“Europe is another big market for wines. There are many Indians there who want to have wine from India,” he said.
Pause Wines which started operations in Nashik in 2005 has 150 acres vineyard and a winery with production capacity of one lakh litres.
Patil said capacity would be increased by another one lakh litres to cater to the newer markets.
“Till now the investment at Nashik (facility) is around Rs 35-40 crore. We will enhance our capacity to two lakh litres by investing Rs 7-8 crore besides marketing plan of Rs 2-3 crore,” he said.
The company also has tied up with wineries in Goa, Karnataka and Maharashtra for production.
“We are now available in Maharashtra, Karnataka and Goa. This year we are venturing into Rajasthan and Agra. We are targeting the popular tourist destination for foreigners and high profile people,” he said.
Patil said though markets like Agra and Rajasthan might not transact huge volumes but it will provide visibility to the company.
“We also intend to expand our base in the existing markets,” he added.