New Delhi: Scarlett Johansson has allegedly taken legal action against an AI application that used her name and image in an online advertisement without consent. According to Variety, the 22-second ad, shared on X (formerly known as Twitter) by the image-generating app Lisa AI: 90’s Yearbook & Avatar, used real footage of Johansson to create a fabricated image and dialogue. The advertisement, reportedly identified on October 28, seems to have disappeared from the internet since then.
The 38-year-old actor confirmed to the publication that she is not an official spokesperson for the company and stressed that appropriate legal actions have been set in motion. Her attorney, Kevin Yorn said, “ “We do not take these things lightly. Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have.
Variety claims to have scrutinized the advertisement, revealing that it begins with an archived clip of Johansson from the set of Marvel’s “Black Widow.” In the clip, Johansson is heard saying, “What’s up guys? It’s Scarlett and I want you to come with me…” before a graphic covers her mouth and the screen transitions into AI-generated photos that resemble the actor. A fake voice imitating Johansson then continues speaking, promoting the AI app. “It’s not limited to avatars only. You can also create images with texts and even your AI videos. I think you shouldn’t miss it.”
The ad reportedly features a disclaimer in fine print, stating, “Images produced by Lisa AI. It has nothing to do with this person.” Multiple Lisa AI apps, which are created by Convert Software, remain on the App Store and Google Play. The app maker did not respond to Variety‘s request for comment.”
Just last month, Tom Hanks took to social media to alert his fans about a promotional video for a dental plan featuring an AI-generated version of the actor. Hanks posted on his Instagram account. “Beware! … I have nothing to do with it,” Hanks wrote on his Instagram account.