Amitabh Bachchan’s Voice, Image Can’t Be Used Without Permission: Delhi HC


New Delhi: The Delhi High Court ruled on Friday that Amitabh Bachchan’s name, image, or voice can’t be used without his permission, as it heard the actor’s petition.

Bachchan has moved Delhi High Court because of the misuse of his name, voice and image to promote products.

“It cannot seriously be disputed that the plaintiff is a well-known personality and is also represented in various advertisements,” Justice Navin Chawla said, noting that the actor “is aggrieved” by those using his celebrity status to promote their goods and services without his permission.

According to senior advocate Harish Salve, who is representing the 80-year-old actor, various fake Kaun Banega Crorepati (KBC) lucky draws, “KBC Lottery Registration”, “Amitabh Bachchan Video Call” and scams were being run using the actor’s photographs without his permission. Some people were running a lottery using the actor’s name along with the KBC logo and others were selling T-shirts with his image on them, he said.

Salve also informed the court that some defendants registered domain names like and “Nobody is entitled to do this,” the lawyer said.

The court also directed the Ministry of Electronics and Information Technology, and telecom service providers, to remove flagged content.

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