Mumbai: The Indian Premier League media rights are on sale with bids on Package A & B for digital and TV rights on Monday.
According to reports, TV rights went for a whopping total of ₹23,575 crores while Digital rights went for ₹20,500 crores taking the total bid amount to ₹44,075 crores for the next five years. Package B which includes digital rights for Indian subcontinent rights has gone to Viacom 18.
The rights are set to cover 410 matches to be played over the next five years (2023-27). Package C is for 18 selected games in each season for digital space. In Package D, all games will be for combined TV and digital rights for overseas markets.
With this bid, IPL makes an entry into the international platform with leagues like the NFL and English Premier League in terms of per match value.