The metaverse is on its way!
All of this talk is about the convergence of virtual worlds, brain chips, tactile interfaces, and artificial intelligence. Once the metaverse is fully operational, many people will become engaged with the merging of the virtual and physical worlds.
Daler Mehndi, the popular Indian singer, has bought virtual land on the Metaverse platform PartyNite and titled it ‘Balle Balle Land.’ The pop singer also hosted his virtual concert on Republic Day in January – BBL is the first Indian purchase of land and Mehndi is the first Indian artist to be on Metaverse.
DALER MEHNDI IN METAVERSE
Indian singer Daler Mehndi ( of Tunak Tunak fame) has purchased land in the Metaverse and named it ‘Balle Balle Land’
— Negotium (@teamnegotium) March 26, 2022
Metaverse is full of unexpected events. Not just Daler Mehndi, Airtel, Tech Mahindra, Jio, are more such examples.
The game industry also stands to benefit from metaverse push. Metaverse is a virtual world powered by virtual reality, augmented reality, and blockchain technology, where individuals can play, work, and shop across several platforms using digital tools and augmented reality (AR) headsets.
Bharti Airtel is gearing up to profit on the metaverse opportunity with its planned 5G network and will form “deeper” partnerships with content providers and over-the-top players to enable a variety of use cases.
Airtel recreated the in-stadium experience of Kapil Dev’s memorable 175 not out against Zimbabwe at the 1983 Cricket World Cup using immersive video technologies across its high-speed 5G test network. A unique 175 Replayed video in 4K mode brought to life significant moments from the game, which had no video footage due to a strike by TV technicians.
Reliance Jio and Vodafone Idea are also planning to enter the metaverse. Jio Platforms is gearing up to launch its own metaverse and Web 3.0 platform.
Tech Mahindra announced the launch of TechMVerse earlier this year. TechMVerse is a metaverse technique that will enable Tech Mahindra to improve customer experiences and generate actual business outcomes by providing more engaging and immersive interactions than previously possible. Avatar-based live operations, virtual events, real-world interaction with NFT marketplaces, currency, and commerce administration, and analytics are all available.
Ushering the Nxt of Immersive Experience Now, we are delighted to announce the launch of TechMVerse, our transformational practice to deliver interactive and immersive experiences in the #Metaverse for our customers.
— Tech Mahindra (@tech_mahindra) February 28, 2022
Does it mean that Metaverse is a good fit for the future of business? Clearly, the metaverse still is a daft idea, but that hasn’t stopped businesses from all sectors from making decisions to engage with it. We can assume that on Metaverse, combinations and AI are accessible, profitable, and interactive in real-time.
The metaverse, on the other hand, can be considered as a broader social media in and of itself, where people can become digital versions of their real-life identities (Avatar) and interact with other people’s digital lives.
Lil Miquela, the most well-known of all virtual influencers, joined Instagram in 2016 and already has millions of followers. She is the creation of a Los Angeles-based start-up. Miquela is portrayed as a 19-year-old woman using motion capture, green screen, 3D animation, and other studio tools. Blawko and Bermuda are two of Miquela’s buddies.
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Shudu is another, South African virtual influencer who debuted in 2017. Promotes brands and is well-known for it.
The Metaverse influencers look unbelievably real.
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