A 60-year-old daily-wage labourer who modelled for a wedding suit brand in Kerala’s Kozhikode is breaking the internet. Labourer-turned-model, Mammikka became an overnight sensation after a video of his transformation journey was shared online.
It all started when photographer, Shareek Vayalil uploaded an old photograph of Mammikka on social media. He decided to undertake professional photography of the man after receiving excellent comments. Shareek Vayalil, who also owns a wedding suit store, wanted to feature Mammikka as a model for the advertisement of his company’s wedding suits. Prior to the shooting, the Vayalil offered the man a slick makeover.
Mammikka’s transformation video, which Vayalil uploaded on Instagram, depicts the 60-year-old man’s makeover process as well as his stunning photoshoot.
Mammikka walks into the video wearing a lungi and a faded shirt while holding veggies. After then, the film cuts to reveal his transformation. Mammikka is shown getting her hair cut, his beard trimmed, and a few more salon treatments. The video closes with the 60-year-old man posing for photos in style.
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