Bollywood megastar Shah Rukh Khan has won the hearts with his latest Cadbury advertisement which is described as an initiative to help local brands and stores in the post-COVID era.
“Not just a Cadbury Ad” starts with local businessmen telling how badly they were affected due to the pandemic, “This Diwali, we helped hundreds of small businesses by making India’s biggest brand ambassador, their brand ambassador”, the ad said. The next shot has Shah Rukh Khan dressed in a traditional sherwani, calling out the names of several small and local stores, urging viewers to buy their products.
The ad further explains how the video can be easily used by business owners to customize and share on various social media platforms.
Watch the ad here
The video has gone viral, netizens took twitter to praise the initiative and the idea behind the ad.
Here’s to giving the small stores around us a Diwali filled with sweetness.
Click on the link below to make an ad for them.https://t.co/kD5knqyslE #Diwali #Diwali2021 #CadburyCelebrations #KuchAcchaHoJayeKuchMeethaHoJaaye #NotJustACadburyAd pic.twitter.com/AKShqPPvFf
— Cadbury Celebrations (@CadCelebrations) October 22, 2021
Superb @DairyMilkIn @iamsrk
what a use of machine learning to create something so localised; promote small time stores around us – need of the hour post Covid !!#Diwali2021#NotJustACadburyAd#kuchmeethahojaye#SRK @IbafOfficial
— Dr. Jalpesh Mehta (@jalpeshmehta) October 24, 2021
This new ad of Shah Rukh Khan brought a smile on fans faces
Shah Sir Sherwani Looking So Amazing..🔥
Such an amazing message delivered by Srk and Cadbury India, the small stores too deserve a Happy Diwali!!
— Shivam Jaiswal (@07ShivamJaiswal) October 23, 2021
So #Cadbury does it again…
this time, with this King Of Hearts himself, @iamsrk promoting local shopping this #Diwali2021… Very Innovative, Very Thoughtful indeed … #NotJustACadburyAd
— Girish Johar (@girishjohar) October 24, 2021
This Cadbury and Shahrukh collaboration project is so, so smart. One more reason, as if one needed any more, to love SRK. https://t.co/kG7NHUuTDN
— Manoj Kewalramani (@theChinaDude) October 24, 2021
Not just use of technology, but emotions, a national celebrity and most importantly, helping your neighbourhood store..
— Sanjay Dutt (@thesanjaydutt) October 24, 2021
This is history in creation in the world of advertising. This is major. And yes, I love you @iamsrk @DairyMilkIn @CadburyUK @CadburyWorld The mind behind this ad idea shall get a Crown for himself. #Cadbury #SRK #ShahRukhKhan #sundayvibes #Trending #India pic.twitter.com/3bvaEudQ7t
— Shahir Raj (@shahir_raj) October 23, 2021