The new advertisement from Cadbury Dairy Milk chocolate brand has won hearts yet again by giving a contemporary twist to one of their iconic 90s ads and celebrating womanhood!
Back in 1994, Cadbury had launched an iconic advertisement featuring a girl in a blue floral dress, eating a Cadbury chocolate while watching her boyfriend play cricket on the field. As soon as the guy scores the winning run, she, in a burst of joy, runs past security onto the field and dances her heart out, as the song ‘Kya swaad hai zindagi mein’ plays.
The original ad showed a girl dancing to celebrate her boyfriend’s cricketing heroics, now 28 years later, Cadbury has re-imagined its iconic ad, changing little except gender roles, and the result is simply beautiful. The 2021 remake features a girl hitting the winning run and a man cheering for her.
Watch the advertisement here:
Join Cadbury Dairy Milk in celebrating and cheering for our girls who are making spectacular success stories and emerging as powerful role models for the youth.#CadburyDairyMilk #GoodLuckGirls #KuchAchhaHoJaayeKuchMeethaHoJaaye pic.twitter.com/b0g4dRo9DJ
— Cadbury Dairy Milk (@DairyMilkIn) September 17, 2021
The chocolate ad has grabbed eyeballs since its release, here’s how users reacted
An iconic campaign, a contemporary twist and so many relevant messages!
— Parminder Singh (@parrysingh) September 17, 2021
Love this🌈 https://t.co/8kukAes3ON
— Tahira Kashyap Khurrana (@tahira_k) September 17, 2021
Oh wow!! Take a bow, Cadbury Dairy Milk and Ogilvy 🙂 A simple, obvious twist that was long overdue, and staring right at all of us all this while! pic.twitter.com/Urq8NXtg7W
— Karthik 🇮🇳 (@beastoftraal) September 17, 2021