Ahead of the assembly polls in West Bengal, Mamata Banerjee-led TMC launched the new slogan “Bangla nijer meyeke chae”. It means Bengal wants its own daughter.
TMC stalwarts Sukhendu Sekhar Ray, Derek O’Brien, Subrata Bakshi, Kakoli Ghosh Dastidar, Subrata Bhattacharya, and Partha Chatterjee were present at the launch.
While speaking to the media, Derek O Brien said, “The slogan is out there. It is for the people to interpret. Lots of good work has happened in the last ten years whether it’s for infrastructure, health, education, industry or for our culture.”
Slogan ‘Bangla Nijer Meyekei Chaye’ is for people to interpret. Work-related to infrastructure, education, health or industry happened in the last 10 yrs & now with upcoming polls, we’ve put it into 4 words: Derek O’Brien after launch of TMC’s new slogan for State Assembly polls pic.twitter.com/fZh8rKk1fw
— ANI (@ANI) February 20, 2021
“Now with the elections coming forward, we want to summarize our aim in four words. It’s a very simple four-word message. Even for those people who live in Bengal, but whose first language is not Bengali, they can also clearly understand this message. It’s an honest, direct, and positive message,” he said.
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Notably this time, as per the final list, women voters in Bengal have increased to 49 percent of the state’s 7.2 crore electorate.
The message is loud & clear – from North to South, East to West – only one name echoes across Bengal: @MamataOfficial!
The one who fights tooth & nail for her people, uplifts all & stands up for the voiceless, the only one who will take Bengal forward… #BanglaNijerMeyekeiChay pic.twitter.com/JjdjZwRCCj
— Abhishek Banerjee (@abhishekaitc) February 20, 2021
In the 2011 assembly poll, there was a sea change in Bengal’s political spectrum by replacing the 34-year-long rule of the Left regime with TMC’s etched-out slogan “Badla noe Badal chai” coined by the TMC supremo.
In 2016, TMC portrayed itself as ‘Thanda thanda cool-cool, abar jitbe Trinamool’ (Thanda-thanda cool-cool, Trinamool will win again).
In 2016, TMC independently secured 211 out of 294 seats.
However, the caption of TMC remained constant throughout with “Ma Mati Manush.”
Although in the 2014 general election, TMC had won 34 of the state’s 42 seats, in 2019 with Bharatiya Janata Party (BJP) trying to dent in the state, TMC received a jolt with its seat tally coming down to 22.
(With ANI inputs)