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Audi launches Q8 in India; Virat Kohli becomes the first owner of the luxury coupé

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In what could be an exciting news for car enthusiasts in the country, German auto major, Audi, has launched its premium SUV, Audi Q8 with a starting price tag of whooping ₹1.33 crore.

Four-door luxury coupé is a great combination of luxury and power as Audi Q8 is equipped with a powerful yet efficient 3.0 TFSI engine that generates 250KW (340 hp) and 500Nm of torque propelling the car from 0-100kmph in 5.9 seconds.

The Audi Q8 will be imported to India as fully built units and there will be only 200 units on offer.

Meanwhile, India cricket skipper Virat Kohli became the first owner of Audi Q8 in the country adding to his range of cars that includes Q7, Audi RS5, Audi RS6, A8 L, R8 V10 LMX, Bentley Continental GT and Range Rover Vogue.

“With the launch of the Audi Q8, we are targeting individuals who want their car to match their personality. Each Audi Q8 will be made-to-order, available with a plethora of customization options to choose from; we want every Q8 in the country to look different, from the outside and the inside,” Balbir Singh Dhillon, Head of Audi India, said.

“We are entering a new segment with the Audi Q8 but the guiding principles remain the same – bold design, cutting edge technology and exciting performance,” Dhillon added.

In terms of design, Q8 has a single frame grille in an octagonal design while the LED headlights flow into the upper fender.

In addition, the company has introduced Augmented Reality (AR) and Virtual Reality (VR) elements for Q8 that give customers a look and feel of a car that can be configured before purchase.

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