EU Antitrust regulators to examine Google’s data collection and monetization

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European Union’s antitrust regulators are investigating Google’s method of collection of data and its utilization.

This comes even as the search engine has paid record fines due to breach of privacy and data protection regulations, both in the European Union and the United States of America.

It is being investigated as to how data collected is monetized and commercially exploited.

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The EU has sent out a questionnaire to the company and sought details including certain documents.

Reuters has reported that the notice sent by the European Commission seeks to enquire into Google’s collection of data pertaining to local search services, online advertising, online advertisement targeting services, log in services, web browsers etc.

In recent times, the European Competition Commission has handed out fines worth 8 Billion Euros to the information technology giant.

Google has, however, said that it works in accordance with the local regulations and the users are at liberty to delete their data at any point of time, according to their convenience. Further, they pointed that they use the data to give the users a good viewing experience and to enhance business.

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