A pregnancy and parenting platform for Indian moms, as is called Healofy, has secured $8 million in fresh funding from China’s parenting social network BabyTree Group, BAce Capital, a fund anchored by Ant Financial. The company made a statement regarding this on Wednesday. The funding will be used to strengthen product, engineering, and data science teams, and to scale its machine learning engine.
Healofy has been focusing on pregnant women and new moms in the age group of 21 and 35. People can use the portal to seek advice and help from experts in the field of maternity and childcare. It was founded by Gaurav Aggarwal and Shubham Maheshwari in 2016.
As per the statement, new categories like fashion, food, and lifestyle with services in eight Indian languages are on cards.
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“Women are the primary purchase decision-makers in most Indian households. Our data shows they are social in their decision making underlining the importance of building trust through a strong network. To help them transact online, it is critical to innovate and provide for an online shopping experience similar to the offline world,” Healofy CEO Gaurav Aggarwal said in a statement.
BabyTree founder Huainan Wang said in the statement, “I believe that they will not only become a leader in terms of traffic, but also establish a strong business proposition.”