Twitter users call for a boycott of HUL after a controversial ad and caption posted on social media

One of the biggest consumer goods brand of India, Hindustan Unilever is facing flak from the ‘Twitterati’ after an advertising campaign of one of its tea brands went viral. The campaign addressed an issue of Kumbh Mela is one of the places where ‘elderly get abandoned.’ The ad film shows a man trying to leave his father behind in Kumbh Mela, who comes to a sudden realization and goes back to look for him.

The post titled “heartwarming video; an eye opener to a harsh reality” was edited after the heavy backlash on social media.

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Hindustan Unilever shared the video titled: “Kumbh Mela is a place where old people get abandoned, isn’t it sad that we do not care for our elders?#RedLabel encourages us to hold the hands of those who made us who we are. Watch the heartwarming video; an eye opener to a harsh reality #FatherSon #Bond #Oldage” earlier before receiving heavy backlash for the caption.

Twitteratis’ took screenshots and added the hashtag #BoycottHindustanUnilever sharing the post on twitter. The people, fuming over the ad campaign are also fuming and asking for a boycott of HUL products and have been sharing how the ad demeans the culture and image of India.

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