SoftBank Group Corp. backed and Bengaluru-based advertising tech startup, InMobi, plans to invest about $100 million over the next three years in TruFactor, its wholly owned business unit that has been created to provide security, privacy, governance and compliance services to telecom services providers.
InMobi made the announcement at Mobile World Congress in Barcelona on Monday, Mint newspaper reported on it online platform.
Derived from InMobi’s acquisition of Pinsight Media, a formerly wholly-owned subsidiary of Sprint, TruFactor’s data platform enables telcos to ingest, curate and analyze data to increase user privacy, improve customer experience and drive growth. It transforms raw, network-level mobile data into actionable intelligence to improve customer experience and retention.
TruFactor is partnering with Microsoft to bring its secure data platform to market through Microsoft Azure, which delivers enterprise-grade security, best-in-class machine learning APIs and global scale.
TruFactor will use Azure Data Lake Storage as its foundation for delivering secure, massively scalable data lake functionality that is tightly integrated with all Azure Analytics services.
“We got this platform, which helped managed Sprint’s enormous amount of data, and now this platform can manage data, security, governance and compliance. So we want to use it to help other telcos manage their datasets and privacy issues,” the Mint quoted Naveen Tewari, founder and chief executive at InMobi.
The 100-people strong unit, which has offices in the US, Singapore and Bengaluru, will now be headed by Piyush Shah, co-founder and president (marketing and data cloud) at InMobi, and president of TruFactor.
“We are no longer just an advertising player. We are entering the sofware space too, which makes us a media and software company,” said Tewari. “Our business in the US has grown to over 50%, while China is a significant growth drive. Also, we continue to look at more acquisition in this space to fill the gaps in our product portfolio.”
In January, 2018, InMobi acquired US-based mobile video ad start-up AerServ for $90 million—a deal aimed at boosting its capabilities in the video ads sector that is expected to become a multi-billion dollar business over the next 3-5 years.
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