Ryan is just like every other 7-year-old – he loves Legos, trains, cars—and his 17 million followers. His latest mini-mogul move: a line of collectibles and more is now selling at Walmart.
What makes Walmart approach him is the YouTube channel, where he earned $22 million in 2018, according to a Forbes magazine ranking of top YouTube earners.
At number two was Jake Paul the boisterous younger brother of disgraced Logan (No. 10). He earned a career-best income from his thriving merchandise business. He attracted more than 3.5 billion views of his rap songs and goofy pranks over our scoring period.
Dude Perfect was at number 3, according to the Fobes ranking. This five-man sports crew (Coby and Cory Cotton, Garrett Hilbert, Cody Jones and Tyler Toney) specializes in feats of dexterity and intricate trick shots— say, hurling Ping-Pong balls that trigger domino-falls of Oreos, which garnered 175 million views, says the report.
DanTDM, who was last year’s top earner at $16.5 million is actually Daniel Middleton, a British gamer who specializes in Minecraft. He has been playing on-camera for six years, amassing a following of 20.7 million, who shell out for his tour and merchandise, which includes backpacks, baseball caps and hoodies.
Jeffree Star, the makeup artist, famous since the Myspace era, has reinvented himself as a beauty mogul, cofounding Jeffree Star Cosmetics, which sells an estimated $100 million–plus of eye shadow, lipstick and highlighters annually.
At number six is Markiplier followed by Vanoss Gaming, Jackscepticeye, PewDiePie and Logan Paul.
Forbes said that all earnings estimates are from June 1, 2017, through June 1, 2018. Figures are pretax; fees for agents, managers and lawyers are not deducted. Earnings estimates are based on data from Captiv8, SocialBlade and Pollstar, as well as interviews with industry insiders.
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