World’s biggest book sale makes Dubai debut, today

The first-ever ‘Big Bad Wolf Book Sale Dubai’, the world’s biggest book sale, will kick-off on Thursday with three million brand-new English and Arabic language books from all genres available at discounts ranging from 50 to 80 per cent.

Open 24 hours a day for 11 consecutive days at the Dubai Studio City, Sound Stage Venue. it is in partnership with the Mohammed bin Rashid Al Maktoum Knowledge Foundation, MBRF, the National Media Council, NMC, and Dubai Production City. The doors will open at 9 am on Thursday and close at 11:59 pm on Sunday, 28th October.

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“Our vision of bringing ‘The Big Bad Wolf Book Sale’ to Dubai is now a reality,” said Mohamed Al Aidaroos, Managing Partner of Ink Readable Books, and the organiser. “The Big Bad Wolf Book Sale aims to promote a culture of reading through affordable brand-new books as there is a clear demand for such books in the region. By making millions of high-quality, English books accessible, we aim to ignite imaginations, foster creative thinking and help empower the future generation.”

With MBRF’s latest Arab Reading Index revealing that the average Arab citizen reads around 17 books per year, Al Aidaroos said that the event is ready to host hundreds of thousands of English and Arabic bookworms, occasional readers, students, families and avid shoppers over the next week-and-a-half.

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Thousands of book lovers attended the Big Bad Wolf Book Sale Dubai’s special VIP Day , with Big Bad Wolf members and competition winners receiving exclusive pre-sale access on Wednesday.

Founded in 2009 in Kuala Lumpur, Malaysia, Big Bad Wolf Books has been to multiple Asian cities in the last decade, including Jakarta, Manila, Cebu, Colombo, Bangkok and Taipei. Dubai’s very own Big Bad Wolf Book Sale will reflect its commitment to “Changing the World One Book at a Time.”

Readers of all interests, financial status or age groups can expect to find bestsellers, novels, business books, art and design titles, cookbooks and a wide range of children’s books from augmented reality to activity books.

“If you take the average thickness of one book and you imagine all the books at Big Bad Wolf Book Sale Dubai piled up into a single stack, it will be a cloud-piercing tower of books that is 48 times taller than the Burj Khalifa. We have a lot of books and we invite everyone to come and experience it,” Al Aidaroos said.

(With ANI inputs)


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