Flipkart launches 2GUD, new e-commerce portal for refurbished goods

Flipkart’s launched a new e-commerce portal, on Wednesday, to sell only unused and returned products or used products which are restored to full functionality by professionals. At present the portal called, 2GUD, sells only mobile phones, laptops, smartwatches, tablets, etc. at cheaper prices for value buyers.

Flipkart plans expand the products on 2GUD to launch speakers, power banks, smart assistants, hair dyer, hair straightener, TV sets and other 400 product categories over the next few days.

Each product on 2GUD is certified and graded by experts at F1 Info Solutions and Services or other partners of Flipkart. All products are certified to be fully functional.

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Flipkart CEO Kalyan Krishnamurthy said with 2GUD, the e-commerce major has removed the trust deficit that exists in the refurbished goods market.

“The refurbished goods market has remained highly fragmented and unorganised despite its size, primarily due to complex processes, and missing assurance on the quality of products. Unlike existing C2C (customer-to-customer) platforms, 2GUD offers an organised space devoid of regular buyer-seller interactions, which simplifies the process for both parties,” said Anil Goteti, VP, Flipkart, who will be heading 2GUD along with Flipkart Marketplace.

According to the e-tailer, the refurbished goods market is expected to be a $20 billion market in 5-6 years.

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2GUD has been rolled out on mobile website initially and will be available on desktop soon. Flipkart is also coming out with a mobile app.

Products are divided into 5 grades of refurbishing:

1. Unboxed like new: Unused with zero scratches. 12-month warranty.

2. Refurbished superb: Minimally used with negligible scratches

3. Refurbished very good: Moderately used with minimal scratches

4. Refurbished good: Extensively used with visible scratches

5. Refurbished okay: Heavily used with significant scratches

Flipkart is offering 3 to 12 month warranty across product categories.

eBay.in, acquired by Flipkart in 2017, had stopped accepting new orders from 14th August indicating strongly that Flipkart will launch a new portal.

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