Gucci is under the limelight for a move that has upset the Sikh community around the world. The famous brand showcased pagri or turbans on models in its fall 2018 collection at Milan Fashion Week.
The Sikhs have accused the brand for insulting their religion. Social media users have expressed their disapproval over using a religious garb as a fashion accessory.
Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products pic.twitter.com/gCzKPd9LGd
— Harjinder Singh Kukreja (@SinghLions) February 22, 2018
This move by a fashion house comes at a especially bad time as a Sikh man was recently a victim of a racist attack in UK. The accused mentioned racist remarks like ‘Muslim go back’ at him.
And while Gucci sends white models down the catwalk wearing turbans, a Sikh environmentalist has his turban ripped off outside parliament in a hate attack. As someone whose family has been on the receiving end of this sh** for decades, this is utterly depressing. pic.twitter.com/35stzYF7BO
— Tina Daheley (@TinaDaheley) February 22, 2018
— Avan Jogia (@AvanJogia) February 22, 2018
This is not the first time a famous brand has marketed cultural apparel as fashion. High-street brand, Zara, was in the limelight recently for selling lungis as skirts at an exorbitant price.