Mahindra & Mahindra Ltd. (M&M Ltd.), on Wednesday launched its ‘Bring the Showroom Home’, a portable, mobile based, interactive Virtual Reality experience. This is a unique initiative wherein a customer would get a 360 degree, all-encompassing and immersive virtual showroom experience. Bring the Showroom Home is part of a series of initiatives under Mahindra’s Digital Transformation Strategy.
Through an immersive technology experience, the customer can co-create and identify his Mahindra vehicle with any specification, in the convenience and comfort of his home as well as involve his family in the decision making process. ‘Bring the Showroom Home’ platform will have 3 salient features of Virtual showroom, Self-explore and Make my SUV which will enable customers to experience the vehicle of their choice, in its entirety.
Speaking at the launch of the initiative, Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. said, “At Mahindra we have always been at the forefront of disruption with the customer at the epicenter. Hence we reimagined the whole customer purchase experience by embarking on a digital transformation journey for an end-to-end solution from the pre-purchase stage to the post purchase ownership phase. These include industry first initiatives such as SYOUV and With You Hamesha, in addition to our multiple tie-ups with portals for online booking of our vehicles. Now, we are ready to take this disruption to the next level by changing the way automotive retail is perceived in India. Bring the Showroom Home is one such industry first immersive experience.”
The Platform integrates the virtual world with the real world and is the core offering under the pre-purchase phase. Key features of SYOUV platform are Dealer Stock Availability, Collaborative Exploration (CE), Talk to Our Expert (TTE), Compare Cars, Finance & Insurance, Test Drive – Anytime, Anywhere, Book Your Customized SUV Online.
The Bring the Showroom Home platform will allow customers to research a new vehicle by enabling them to view the vehicle in a virtual showroom, in city or off-road environments. At the pre-purchase phase, it will feature a 360-degree voice assisted virtual reality (VR) experience powered by state-of-the-art Samsung VR Gears. All of these can be experienced from the comfort of the customer’s home without compelling him to visit the showroom.