Lexus India has taken an initiative to minimise the carbon footprint it has brought to the country. The strategy is simple but it surely looks like a noble one. The company’s aim is to plant trees in different parts of India on behalf of its every customer and every car sold to them. This plan is already in effect from August 2017, which is a good achievement considering the brand only began its operations in India in March this year.
Lexus India currently has only a few dedicated facilities across India and the identified areas for tree plantation have been distributed in the nearby areas of those facilities. The guest experience centres located in Delhi and Gurugram along with the Chandigarh after-sales service facility will plant trees on the outlines of Sitamata Sanctuary in Rajasthan.
Lexus’s Mumbai dealership will plant trees in Nimbora and Amravati, both in Maharashtra. Towards the south, the guest experience centre in Bengaluru along with the after-sales service facilities in Hyderabad, Kochi and Chennai will be doing the same at Toyota Kirloskar Motor’s production facility in Bidadi, Karnataka.
Making sure that this initiative is carried out purposefully, the Japanese carmaker has taken support from Grow-Trees.com.
Commenting on this campaign, Akitoshi Takemura, president, Lexus India, said: “This initiative is a significant milestone in Lexus’ commitment to India since our launch in March this year. It is a commitment towards building a better planet for the future generations. Planting a tree enables us to mitigate the impact of carbon emissions. Additionally, involving our guests in this initiative fosters better living and building stronger communities that care for the environment.”
As of today, Lexus is selling three products in India – the RX 450h, ES 300h and the LX 450d. While the ‘h’ stands for a hybrid powertrain underneath, the ‘d’ is for a diesel-fed powerplant.
The company is currently bringing all its models to India as completely built units (CBUs) and hence they’re far dearer than their locally assembled or manufactured competitors.