During the upcoming International Indian Film Academy (IIFA) celebrations, a fashion show is all set to add some pizzazz to New York’s Times Square. E-commerce platform Myntra, the official style partner for the Bollywood awards ceremony, will organise the fashion show on July 13 that will have Dia Mirza and Taapsee Pannu as its showstoppers.
Drifting away from conventional shores, the Myntra fashion show will symbolically ‘unramp’ where the models will express their distinct styles while having fun on the go, walk in groups which is a break from the tradition. Myntra believes that fashion and style do not belong to a specific group or set of people alone, the models at the fashion show will give testimony to the same.
The looks put together will be assorted from the outfits and accessories available on the Myntra platform by the team of in-house experts.The curated attire will showcase everyday wear, airport looks with funky add on to amp your daily clothing.
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Gunjan Soni, CMO, Myntra, said, “The fashion showcase at the New York Times Square articulates our commitment to making global fashion available to our shoppers.” “The experience of shopping the looks online while the show is on will allow the Myntra consumers to engage with fashion like never before,” Soni added.