Aldi: Soon to be the third largest grocery chain of US

Aldi is going to be the third largest grocery chain of US within the next four years. The discount chain is investing $3.4 billion to expand from 1,600 stores to 2,500 stores in the next four years.
This expansion plan will make Aldi the third largest supermarket chain after Walmart and Kroger.

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Aldi U.S. CEO, Jason Hart, said in a statement, “We pioneered a grocery model built around value, convenience, quality and selection and now Aldi is one of America’s favorite and fastest growing retailers.’’ He further added, “We’re going at a time when other retailers are struggling. We are giving our customers what they want, which is more organic produce, antibiotic-free meats and fresh healthier options across the store, all at unmatched prices up to 50% lower than traditional grocery stores.”

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Jason also said that he will invest $1.6 billion to remodel 1,300 existing stores with new designs that will include softer lighting than its older stores, as well as a larger fresh produce section, wider aisles and electronic displays on the walls.

The new design of the German-owned grocery were brought up in October at a store in Richmond, Virginia, and it looks identical to Whole Foods, new cheaper chain of stores called 365 by Whole Foods.

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