The Apple Store website was taken offline as Apple starts preparing to sell its special edition red iPhone and the new iPad.
On Tuesday, Apple had announced that a variety of new products, including a low-cost iPad and new phone cases. But the star of the show was a red iPhone 7.
The device is a part of Apple’s long-running partnership with the (RED) organisation, with money from each sale going towards HIV/AIDS research and relief efforts. It’s the most interesting-looking iPhone Apple has built in a long time — a welcome relief from the gold-and-grey monotony that plagues the majority of modern smartphones.
Apart from the new colour, there is no other difference in the iPhone 7 — but it’s only available in the more expensive 128 GB and 256 GB models, with no option to buy a 64 GB version.
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If you visit the Apple Store website today, you’re greeted with a placeholder message saying “we’ve got something special in store for you,” and it asks you to check back later.
It doesn’t explicitly state what’s coming, but both the red iPhone and the new iPad are scheduled to go on sale today.
The store will come back online at 8.01 AM Pacific Time — 11.01 AM Eastern time, or 3.01 PM in the UK, or 8:31 PM in India.