These two artisans from Gujrat are behind Emma Watson’s outfit from the movie ‘Beauty And The Beast’

The much-awaited movie ‘Beauty And The Beast’ has been released recently and it’s already creating a magic spell on people, while the special effects and flowery soundtracks leave us enchanted and the elaborate costumes.

To our surprise, we learnt that some of the outfits that Emma Watson wore were intricately hand-crafted by two weavers from Bhuj, Gujarat. The floral design on Emma’s costume was a result of hard work put in by Kasam and Juma who specialise in aari work.

The assistant costume designer of the movie, Sinéad O’Sullivan shared the story of these two brothers


As a part of the Who made my clothes’ initiative, the designer said:

“Belle’s bodice from @Beautyandthebeast was beautifully hand embroidered by artisan brothers Kasam and Juma in Bhuj, Western India. They used a technique called “Aari work” which is a very fine chain stitch traditional to the Kutch area of Gujarat. This style lent itself very nicely to this eighteenth century French floral design.”

The co-operatives in India helped O’Sullivan find 12 different fabrics that were stitched together to make Belle’s famous red cape.


With a variety of artists, Belle’s wardrobe is bought to life



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