Mercedes-Benz launches 4-wheel drive GLA at Rs 38.51 lakh

German luxury car, Mercedes- Benz, GLA 220 d 'Activity Edition', GLA 220 d 4MATIC

The German luxury car maker Mercedes- Benz has come up with new beauty, as on Monday it launched the four-wheel drive variant of its popular SUV GLA, priced at Rs 38.51 lakh (ex-showroom, Pune).

The launch of all-new GLA 220 d ‘Activity Edition’ marks the introduction of four-wheel drive train in the GLA for the first time in the domestic market, Mercedes-Benz India said in a statement.

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The company said the GLA ‘Activity Edition’ is its 6th SUV launch and the 9th product in India this year.

German luxury car, Mercedes- Benz, GLA 220 d 'Activity Edition', GLA 220 d 4MATIC

Mercedes-Benz’s SUV portfolio witnessed a strong demand since its introduction and grew over 100 per cent in the last couple of years. The GLA was a key addition to our SUV portfolio as it not only generated volumes for us, but also opened the SUV segment to a much younger customer base,” Mercedes-Benz India MD and CEO Roland Folger said.

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He said the company has sold over 3,500 units of the GLA since its introduction. The model was launched in India in September 2014.

German luxury car, Mercedes- Benz, GLA 220 d 'Activity Edition', GLA 220 d 4MATIC

With the launch of the GLA 220 d Activity Edition, the company expects the volumes to scale even further and add more value to the consumer, he added.

“We are confident that the GLA 220 d 4MATIC Activity Edition will continue Mercedes-Benz’s dominance in the luxury SUV segment in India,” Folger said.

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