Reliance Brands partners ‘Scotch & Soda’

Mumbai, Aug 17 (PTI) Reliance Brands, a part of RelianceIndustries Group, today announced a long-term master franchiseagreement with Amsterdam-based fashion brand, Scotch & Soda. Under the agreement, Reliance Brands will set up Scotch &Soda stores in all major cities in India by 2017. Through this partnership, Reliance Brands will offerScotch & Soda products across menswear, womenswear andchildrenwear categories through all channels of sale. "Scotch & Soda is one of the few companies that isdedicated to crafting quality garments rather than emphasisingon the brand logo. I have long been their admirer andconsumer. We now have the privilege and joy of partnering withthem for India," Darshan Mehta, President & CEO, RelianceBrands said in a statement here. Further, Reliance will grow the brand through otherchannels of sale in India, such as e-commerce, travelcommerce, and leading multi-brand department stores, it said. The newly-formed partnership will leverage RelianceBrands’ in-depth expertise of the premium retail market inIndia coupled with Scotch & Soda’s global expansion drive. Currently, Scotch & Soda has over 160 stores globally, andcan be found in over 8,000 doors including the best globaldepartment-stores and independents worldwide and in thebrand’s webstore. "We are looking forward to growing our unique brand incollaboration with Reliance’s expertise in this fashion marketand in this very important region," Scotch & Soda CEO Dirk JanStoppelenburg said. Reliance Brand’s portfolio includes brand partnershipswith Brooks Bros, DC, Diesel, Dune, Ermenegildo Zegna, Gas,Hamleys, Quicksilver, Steve Madden, Kenneth Cole among others.PTI DSK ARSANUSRE