Make in India: The brand that everyone wants to be part of

Make in India: The brand that everyone wants to be part of

The ‘Make in India’ campaign launched by Prime Minister Narendra Modi is turning out to be one of the biggest brands worldwide. To add to that, it is not just another white elephant maintained by the public exchequer. Domestic and international companies namely, Mercedes Benz India, General Electric, Toshiba and PepsiCo have made investments in a period of two years since the launch of the brand.

“Investments have been made under the ‘Make in India’ scheme between 2014 and 2016 by domestic and foreign companies like Mercedes Benz India, International Tractors Limited, Jaya Montupet, Isuzu Motors, General Electric, Toshiba Transmission and Distributions Systems India Private Limited and PepsiCo,” Minister of State for Finance Arjun Ram Meghwal said in a written reply to the Rajya Sabha.

The minister further has also said that FDI inflows have increased by 46 per cent during October 2014 to May 2016, from USD 42.31 billion to USD 61.58 billion in comparison to the FDI flows in the previous 20 months (i.e February 2013 to September 2014).


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