Maggi is back and has partnered with Snapdeal to roll out online offers and sell it through the e-commerce giant.
New Delhi: The favourite two-minute noodle is back. Yes, Nestle India on Monday relaunched its popular Maggi noodles in India and started rolling out its masala version.
But this is not all. Nestle India has partnered with Snapdeal to roll out online offers and sell Maggi through the e-commerce giant.
The news comes as much of a relief to Maggi lovers, after the noodles were unceremoniously taken off the shelves and stop production in June, after tests conducted by certain laboratories across the country found monosodium glutamate (MSG) and lead in large quantities, way beyond permissible limits.
The company is presently manufacturing Maggi noodles at three locations namely Nanjangud (Karnataka), Moga (Punjab) and Bicholim (Goa). Nestle India said the company is in the process to obtain directions for commencing manufacture in Himachal Pradesh and Uttarakhand.
Nestle India had said that all samples of Maggi Noodles Masala have been cleared by three National Accreitation Board for Testing and Calibration Laboratories) accredited labs mandated by High Court to test newly manufactured samples.
Commenting on the roll out, Suresh Narayan, Chairman and Managing Director of Nestle India said: “Maggi has a very special relationships and strong emotional bonds with its consumers across the country, and I am confident that our bonds will grow even stronger.
“Separately, Nestle India is pleased to partner with Snapdeal to roll out online offers to mark this special occasion”, he added.
Stock ‘effect’
Nestle India’s September quarter was severely hit by absence of its popular brand Maggi noodles. Its Q3 net profit slumped 60% to Rs 124.2 crore from Rs 311.3 crore in the corresponding quarter last fiscal.
During the period, net sales fell 32.1% to Rs 1736.2 crore (year-on-year) largely due to the impact of Maggi noodles.
The immediate affect took a toll on the stock and Nestle India was quoting at Rs 6,200 up Rs 28.15 or 0.46%. The 52-week high of the share was Rs 7,499.95 and the 52-week low was Rs 5,499.