Online gifting platform, Giftxoxo, which also owns the mobile app Frogo has acqui-hired Yipeedo, a start-up focussed on helping city dwellers to discover and book leisure activities.
Launched by Shalini Nautiyal and Dhiraj Kathuria, Yipeedo, came in beta web version in mid-2014. The startup helps to manage multiple activities of a user into an experience that is personalized to meet the user’s lifestyle choices and preferences.
With this development, the founders of Yipeedo will bring the software product development experience to the Frogo team and lead the product together with the Giftxoxo founders.
Speaking on the development, Abhishek Kumar, Co-founder Giftxoxo said, “Giftxoxo has forayed into the large consumer activities, experiences and interesting professionals discovery and booking market through its mobile app Frogo.
Through this acquisition, Frogo would be able to expand its services at a faster pace and build a robust platform. While Giftxoxo is growing steadily in the gifting of experiences business, Frogo will be executed at a large mass consumer market across India by connecting consumers for their daily entertainment and interests.”
Bangalore based Giftxoxo was founded in April 2012 by Sumit Khandelwal, Manoj Agarwal, Abhishek Kumar and Kushal Agrawal. The company raised an undisclosed amount in angel funding from Mumbai-based Kshatriya Ventures in 2013.