It’s not Diwali but Deal..wali this festive season

Festive season is round the corner and so are the hefty, lucrative sale offers from the e-tailers. October 13 is here and Flipkart has launched the second innings of its ‘Big Billion Sale’. Not just Flipkart, other ecommerce giants like Amazon and Snapdeal have also joined the ‘Sale Bandwagon’.

All of us get super excited hearing the word ‘sale’ and even before the actual discount day comes we start planning about what all we can get our hands onto with few clicks on our laptops or tablets.

Sale Sale everywhere; where do the customers go?

These days every morning I wake up to uncountable text messages describing sale offers. Sometimes, I feel they remember me more than my family members because the notes of remembrance from my family members always fall scanty as compared to the bulk messages from these companies.

Even if I am in a mood to shop, their random messages spamming inboxes all the time confuse me more and I end up not shopping anything at all.

Come on! Every Deal is not ‘Dil ki Deal’

We might get flattered by a suave and flamboyant Aamir Khan saying, “Aao India pao apne Dil ki deal only on Snapdeal” and Flipkart ads look equally convincing with their tagline- ‘Ab har wish hogi puri’. On the face of reality all the portals offer more or less similar deals and your deal can become the best deal only when you find your product at the best price possible. But can you decide on the best deal?

Oops! The technical snags

Kudos to Flipkart for trying their luck at the Big Billion Day Sale 2.0 after last year’s attempt which was marred by technical glitches. This year, they have juggled up a few things here and there to ensure a smooth buying experience for their customers. One of them or rather the major change being, making the sale app only. But will that avert the high potential risks of last minute transaction errors, slow navigation due to heavy network congestion and out of stock errors at the payment gateways? Well, this year’s report card will show us the results but if this ‘magical formula’ goes wrong, the trolls on twitter and Facebook can give jitters to anyone of these ecommerce biggies.

Authenticity of products in question?

Last but not the least, comes the customer satisfaction and after sale complaints. In a flurry of multiple discounts and sale offers, it is often seen that duplicate products also get marketed and sold. On such crazy discount days, customers always run the risk of getting duped with fake products. This causes the double-damage of having a ‘dissatisfied customer’ and a ‘non-credible brand’ image.
So, all those shopaholics, tempted by the sale offers when you rush to those e-commerce sites, prepare a list of things you want to buy so that you end up shopping wisely than spending randomly. And to the Flipkart, Snapdeal, Amazon and all others who are in the Sale Bandwagon, All the Best!


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