From five young girls opening the show with a poem, to the models taking to the ramp in skates wearing cute dresses on the tunes of famous nursery rhymes, designer Ashish N Soni brought out the inner child of fashion lovers at the Amazon India Fashion Week SS’16.
Dominated by major experiments with the denim fabric, Ashish’s “Inner Child” collection presented an attractive combination of the simple, easy cuts and smart fitted silhouettes.
“We all have child-like qualities. Due to the mundane processes in our life, we have kinds of lost that inner child. The idea was to celebrate the child-like quality that we have. Over the years people lose it, so the idea was to remind people that let’s get back the child alive,” Ashish told reporters after the show.
“Everything was fitted. The focus was on peplum and overall the idea was to be a denim-head. It is a personal favourite fabric of mine. Most of the people relate to it only in terms of casual clothing, jeans or jackets, I did the reverse by using it in formal and evening avatars, and then mixed it with white so that gives you a day feel,” he said.
The designer stuck to shades to black, blue and white. The outfits included interesting combination of bandhgalas and fitted trousers and laundry effect bleach trench coat and hot pants.
“The trend setter from this collection would be denim. We have used it in many ways from tops to evening dresses, fitted and flair trousers, the denim suit, which is my personal favourite. There was a lot of texture that I played with.
“A lot of research and development went into it. The big trend for me was to move away from the prints I have been doing for many collections.”
Ashish said the concept of presenting a collection inspired by the childhood took more time than designing the clothes.
“More than just preparing the collection, the concept took a lot of time. More than six-eight months went into it. Music itself took months because nursery rhymes don’t come in that manner. Ideally we wanted to do it in a playground but because of dengue we dropped that idea.”
Models had their hairstyle akin to the famous Minnie Mouse cartoon character’s hairdo.
“(We played) with the most iconic Minnie Mouse character. I decided not to get innovative and keep it simple and easy so that everyone relates and I think that worked immensely. The models were seen smiling and giggling because that was the intention. They had to enjoy themselves. That was the required energy. My models were performers this time,” he said.
The show began with Ashish’s daughter and her friends, dressed in his designs, singing the popular rhyme “Twinkle Twinkle Little Stars” and the designer got them back on the ramp while closing the act.
Models were also seen walking on the ramp with candies in their hands.