Apple buys artificial intelligence start-up Perceptio

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Global technology giant, Apple Inc. has acquired Perceptio, a start-up which uses artificial intelligence to classify photos on smartphones, reports Bloomberg.

According to Bloomberg, the company’s leaders, Nicolas Pinto and Zak Stone, are both established AI researchers who specialize in developing image-recognition systems using deep learning. Deep learning is an approach to artificial intelligence that lets computers learn to identify and classify sensory input.

Apple confirmed the acquisition but terms of the deal weren’t disclosed.

Perceptio’s aimed to develop techniques to run AI image-classification systems on smartphones, without having to draw from large external repositories of data. That fits Apple’s strategy of trying to minimize its usage of customer data and do as much processing as possible on the device.

(With inputs from Bloomberg)


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