India Pavillion at Cannes to show countrys cinematic heritage

New Delhi: The India Pavillion at the ongoing Cannes Film Festival will showcase Indian cinema’s linguistic, cultural and regional diversity, seeking to attract international partners for co-production in the sector. 

Eminent people including Ambassador of India to France Mohan Kumar, Director ‘Marche Du Film’ Jerome Paillard, filmmakers Rakeysh Om Prakash Mehra and Bobby Bedi, will be among those present at the official opening of the pavilion tomorrow, a statement released by FICCI said. 

The Pavilion will be showcasing Indian cinema’s linguistic, cultural and regional diversity by showcasing trailers, displaying literature and brochures on varied aspects. 

The primary focus of course, would be boosting co- production opportunities with countries India has signed treaty with, attracting international studios to shoot in the country and exploring new international partnerships in the realms of distribution, production, filming in India, script development and technology, and promoting film sales and syndication. 

Two Indian films ‘Chauthi Koot’ and ‘Masaan’ have been chosen under the ‘Un Certain Regard’ category at the Cannes, the statement said. 

The Pavillion will be inaugurated by Minister of State for Information and Broadcasting Rajyavardhan Rathore. 

Federation of Indian Chambers of Commerce and Industry (FICCI) is coordinating the India Pavilion at the Cannes, with the Ministry of Information and Broadcasting for the second consecutive year, it said.

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