The Nike MAG is inspired by the self-tying shoes concept and now he is all set to bring it by the end of this year. Self-tying shoes arenâ€™t a common thing yet, but Nike is hoping to change that.
The company has filed for a patent for the shoesâ€™ Power Laces, which is activated by pressing a button on the side of the shoes. The machinery that allows the shoes to self-tie with a series of gears and motors is mostly built in to the shoesâ€™ soles.
Tinker Hatfield, Nikeâ€™s designer, hinted to the arrival of Power Laces in 2015 when he said, â€œAre we gonna see power laces in 2015? To that, I say YES!â€ at a press conference in New Orleans.
If the style of the MAG shoe seems a bit familiar, itâ€™s because the company has made them before, just without the Power Laces. They were released as a limited edition shoe and were auctioned off for a total of six million dollars, all of which went to the Michael J Fox Foundation for Parkinsonâ€™s Research.
(Inputs from agencies)