London: British luxury carmaker Jaguar has launched its cheapest car so far, with its target purchasers being women and young drivers.
The Jaguar XE sports sedan is priced at £27,000 in Britain, and is the first model in the XE series.
The Jaguar XE is seeking to challenge the BMW 3 series, priced from £23,550 in Britain, as well as Audi and Mercedes-Benz models.
Jaguar returns to the entry-level luxury market after five years.
The XE sports sedan, a five-door model with a sleek design in red, will be Jaguar’s most aerodynamic car thanks to a smooth under floor that reduces drag and a rear end to increase down force, the firm said.
The car and subsequent models in the series to be detailed at the Paris motor show in October are part of a £2-billion investment programme at Jaguar.