India king of social media pack

More Indians are logging into Facebook and Twitter accounts, as evident from a record growth of 37 per cent in social networking during 2013, according to a study by eMarketer.

“Indians are increasingly logging into Facebook and Twitter accounts, with the country recording the highest social networking growth of 37.4 per cent in 2013,” the US-based independent market research firm, which provides insights and trends in digital marketing, media and commerce, said in the study.

With the second largest Facebook user base outside the US, India is expected to have the largest Facebook population in the world by 2016, according to a data released on Friday at an international conference here on “Social Media Marketing in Emerging Markets”.

A survey by the Internet and Mobile Association of India found that 78 million netizens across the country were active users of Facebook in early 2013, registering a 50 per cent growth over the same period in 2012, followed by 33 million users on Twitter and 20 million users on LinkedIn.

On the other hand, it has also been found that sites like Facebook and Twitter are making users feel ugly, inadequate and jealous, according to new research by the disabled charity Scope.

In a poll of around 1,500 social media users, 62 per cent said that these sites made them feel inadequate about their own life or achievements, and 60 per cent said they make them feel jealous of other people’s lives.

Although many people said they feel amused or better connected to other people when they use social media, nearly a third said that they actually feel lonely when they look at their social media feed.


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