Now Save with Facebook

New Delhi: Two years after acquiring read-it-later startup Spool, Facebook on Monday launched a basic Pocket competitor called “Save”. It’s a feature for iOS, Android, and web that lets you store links from News Feed and Facebook Pages for Places, Events, Movies, TV shows, and music to a list where you can view them later.

“Now you can save items that you find on Facebook to check out later when you have more time,” software engineer Daniel Giambalvo said in a blog post on the leading social network.

The “Save” feature will be rolled out during the next few days to those using computer browsers or mobile devices powered by Apple or Android software. “You can save items like links, places, movies, TV and music,” Giambalvo added.

The feature is being added as Facebook users increasingly connect with the social network from mobile devices while on the go, with only snippets of time to explore Internet offerings.

Letting people save items for later scrutiny encourages people to return and spend more time on Facebook, increasing opportunities for the social network to cash in on money-making tools such as advertising.

The California-based social site said users have the option of keeping saved items private or sharing them with friends via the social network. As of the first quarter 2014, Facebook had over 1.28 billion monthly active users out of which 56 million people use Facebook in India making it the third largest user base after USA and Brazil.



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