Priyanka the brand ambassador for Benarsi sarees

Varanasi: The textile ministry on Wednesday announced Bollywood actress Priyanka Chopra as the brand ambassador of Benarsi sarees.

“She won’t only be the brand ambassador but will also help Benarsi sarees gain prominence in the fashion world,” said Secretary, Ministry of Textiles, Johra Chatterjee during a meeting with the Varanasi weavers. “Handloom products of Varanasi will be promoted on a massive scale,” she added.

Weaver’s community in Varanasi has welcomed the proposal in the Budget for setting up of a facilitation centre and a craft museum to promote handloom products. The Budget has proposed Rs 50 crore for setting up a Trade Facilitation Centre and a Crafts Museum.

The Budget also proposed the setting up of eight Textile Mega Clusters at Varanasi, Bareilly, Lucknow, Surat, Kutch, Bhagalpur, Mysore and one in Tamil Nadu, with a provision of Rs 200 crore.

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