A brand who most women swear by is now all set to launch an exclusive makeup line for men. The luxury brand Chanel will be launching a range of three products that would include an eyebrow pencil, tinted fluid, and a moisturising lip balm.
The line first launched in South Korea in the first week of September and was a great success. November onwards, the products will be available online and will be shipped worldwide at the e-commerce websites featuring Chanel.
Chanel’s showrooms will also sell the products for men from January next year named under Boy de Chanel. In a report by a leading lifestyle daily, the Korean actor Lee Dong-Wook has been selected to be the face of the campaign.
Besides Chanel, Tom Ford is another brand that offers a range of cosmetics exclusively made for men. After Chanel, upon the success of its new range, it would be interesting to see which other brands follow the line.