Coronavirus has queered the pitch for many, not only for the general public but also various segments of the industry. The hospitality industry is no different and has been hit hard by the pandemic.
We have often seen arch-rivals fighting with each other to lure customers, but this time, fast-food chain, Burger King, has done something unprecedented that has left everyone surprised. Burger King has appealed to its customers in the UK to order from its competitors, including McDonalds and KFC.
“We never thought we’d be asking you to do this. Just like we never thought we’d be encouraging you to order from KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, or any other independent food outlets, too numerous to mention here. In short, from any of our sister food chains (fast or not so fast). We never thought we’d be asking you to do this, but restaurants employing thousands of staff really need your support at the moment. So if You want to help, keep treating yourself to nasty meals through home delivery, takeaway or drive-thru,” the statement read.
The solidarity comes in the backdrop of a new lockdown that will commence from November 5. British PM Boris Johnson has announced that England will enter a second-month long lockdown from Thursday.
The lockdown will remain in place for 4 weeks till December 2 to mitigate the spread of COVID-19. The new measures will enforce the closure of much of the hospitality industry, including pubs and restaurants, however, takeaways and deliveries will be permitted.
The Covid symptom study by King’s College London has estimated the number of infections in the UK to be approximately 40,000 to 45,000 every day. While the latest survey from Imperial College London suggested that there were 96,000 new infections per day in England between October 16 and 25.
Hence, in the midst of all this, Burger King’s solidarity with its competitors comes as a breath of fresh air and gives hope for thousands of jobs that are getting affected because of the pandemic.