Bollywood’s ‘Shahenshah’ Amitabh Bachchan is all set to become Alexa’s first celebrity voice in India.
On Monday, Amazon announced its partnership with Senior Bachchan to create a unique experience for Alexa’s Indian users. All you need to do to speak to the megastar is say “Alexa, Say Hello to Mr. Amitabh Bachchan” on any Alexa-enabled device.
Amitabh Bachchan released a statement on his collaboration with Amazon. “Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers,” his statement read.
While Senior Bachchan will be Alexa’s first Indian celebrity voice, he isn’t the first celebrity to collaborate with the brand.
The first celebrity to lend his voice to Alexa was Samuel L Jackson, who collaborated with Amazon in 2019. Notably, his version is only available in the United States while Amitabh’s voice could be heard only by Indian Alexa users.
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Indians will be able to listen to popular jokes, shayaris, motivational quotes, advice, and even the weather forecast in Amitabh’s voice. “The Amazon Alexa team will work closely with Bachchan to capture the iconic voice from the Shehenshah of Bollywood and deliver a unique voice experience to customers. It will include popular offerings like jokes, weather, shayaris, motivational quotes, advice, and more,” the Amazon blog read.
“Millions of Indian customers use Alexa, the voice service which powers the Echo range of devices. Alexa is also available on the Fire TV Stick with Alexa Voice Remote, Fire TV Edition, the free Alexa app as well as the Amazon shopping app (Android only). In addition, several third-party devices like mobile phones, Bluetooth speakers, headphones, wear.ables and smart TVs also come with Alexa built-in. Customers in India will be able to access Mr Bachchan’s iconic voice on Alexa by purchasing the Amitabh Bachchan voice experience. This feature will only be available next year,” the official release said.
Puneesh Kumar, Country Leader for Alexa, Amazon India said, “Cricket and Bollywood are integral to Alexa’s unique Indian personality. Mr. Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplifies the lives of our customers. We are excited to see how our customers will respond when they use Alexa and hear his voice.”
The feature is all set to be rolled out in the country by 2021.