Uber Eats to aggressively focus on expansion in India

Uber Eats, the food delivery unit of Uber said it is focussing aggressively on expanding its presence in India, a market that is expected to become a USD 15 billion opportunity over the next few years.

It operates just like Zomato and Swiggy in India and said it has added thousands of restaurant partners across the 44 cities it operates in here.

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The company also launched a new marketing campaign ‘#EatsNewEveryday’ featuring Alia Bhatt and Dulquer Salmaan.

The one-month campaign targets consumers between the ages of 18-25 years and will be visible across media platforms.

In the September 2019 quarter, Uber Eats India business dragged down the food delivery arm’s by 0.4%, its CFO Nelson Chai had said.

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