Global demand for Rolls-Royce bespoke cars reaches an all time high

The global demand for the trio of the magnificent Rolls-Royce Phantoms, that are the latest bespoke creations of the Home of Rolls-Royce in Goodwood, West Sussex, have reached an all-time high.

These handcrafted masterpieces demonstrate the individual tastes and exacting requirements of Rolls-Royce patrons worldwide. Architectural design cues influence interior aesthetics, while rich cultural diversity together with expansive narratives inform Bespoke creations.

“Our Bespoke designers masterfully translate global taste patterns into works of art, moving beyond automotive conventions to redefine the possibilities of luxury craft. These are three very different Phantoms, each illustrating the extraordinary breadth of Bespoke personalisation available to patrons of our marque”, said Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars.

Rolls-Royce Phantom is a barometer for the tastes and whims of some of the world’s most dynamic and prosperous individuals. Now in its eighth generation, Phantom has been bestowed with many of the most ornate and fanciful designs ever envisaged, becoming a flagship for artisanal craftsmanship across the luxury world.

Horology Phantom

Rolls-Royce designers are compelled to travel the world, seeking new and inspiring influences that stimulate the world’s elite. Precious and rare items are commonly found amongst the collections of Rolls-Royce patrons, and as such, intrigue and beguile the marque’s Bespoke division.

The Horology Phantom is touched with elements redolent of fine timepieces. A gold and silver coloured hand-painted twinned coachline incorporates an intricate watch inspired design, whilst the Spirit of Ecstasy, the figurine that has graced the bonnets of Rolls-Royce motor cars for over a century, is cloaked in 24-carat gold.

Inside, one’s eye is drawn to the fascia, where the largest stainless steel and gold inlay ever made for Phantom is proudly presented. Positioned below a multiple layered stainless steel Gallery, in itself a reference to the many layers of precious metals found in a watch complication, the inlay depicts an abstract schematic of a watch movement. The Rolls-Royce clock, prominently housed in the Gallery, is set in a solid silver, guilloché case.

Digital Soul Phantom

Digital Soul Phantom is a study in contemporary artisanship; a fusion of human endeavour and computer generated design. The result is a motor car that speaks of ultimate personalisation, a celebration of harnessing technology to render an artwork that is entirely unique.

The Phantom’s two-tone exterior colourway of Carrara White upper and Smokey Quartz lower is embellished with a gold coachline and gold plated Spirit of Ecstasy figurine, establishing an immediate presence. The interior design echoes this colourway, Seashell and Dark Spice leathers are accentuated with gold stitching and monograms depicting the ‘RR’ emblem, but the Gallery is undoubtedly the nexus. Created in collaboration with Munich based Product Designer Thorsten Franck, the Gallery portrays an individual’s characteristics in a unique algorithm.

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Data is transcribed using the art of 3D printing, forming the largest piece of 3D printed stainless steel ever featured in a production car. This stainless steel has been plated in nearly 50g of 24-carat gold, creating a unique work for the Gallery that enters the realms of jewellery, sculpture and design.

The Bespoke Collective at the Home of Rolls-Royce have furthered the gold detailing to incorporate key areas of Phantom’s interior. Taking over three months to develop, gold inlays were aligned using the world’s most powerful visual tool, the human eye, and set by hand in Smoked Eucalyptus wood on Phantom’s rear doors and picnic tables. Gold plated speaker grilles conclude the aesthetic.

Arabian Gulf Phantom

Arabian Gulf Phantom adopts the rich colours and historical narrative of pearl diving in the Middle East. The Turchese exterior hue is evocative of the vibrant local waters, while the Andalusian White upper two-tone recalls the purity of natural pearls, alluding to the story within. An Arctic White coachline introduces a hand-painted Nautilus shell motif that is artistically embedded into the fabric of the motor car’s interior design.

On opening the coach doors, the Gallery prominently portrays a sense of movement, inspired by ‘swelling oceans’. The artwork, which comes as a result of a collaboration between Rolls-Royce and British artist Helen Amy Murray, encapsulates the very essence of the motor car. A Mother of Pearl clock punctuates the vibrant Turchese Gallery, providing the perfect counterpoint to it’s sculptural aesthetic. The silk appliqué lines flow through the Gallery as though cradling the precious mineral stones of the clock.

A large swathe of colour matched Turchese leather sweeps across Phantom’s expansive roof, enveloping the occupant in an atmospheric cocoon, punctuated by the coveted starlight headliner consisting of 1,344 hand-woven fibre optic lights.

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