India’s Biryani By Kilo aims to double revenue by 2020; to experiment with healthy variants

Start-up Co-founder Vishal Jindal is hopeful of doubing revenue of his Rs.50 crore biryani-and-kebab chain, Biryani By Kilo (BBK), by next year.

He plans to do so by exporting the famous ‘handi’ biryani to the United Arab Emirates and the UK, and experimenting with healthier variants such as quinoa biryani and brown rice biryani, according to Jindal, co-founder and director of BBK.

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BBK is focussed on Nizami and Mughlai cuisines. It claims to be the only company to deliver individually-cooked fresh, handi-cooked Biryani for every order.

It serves Biryani in three styles — Hyderabadi, Lucknowi and Kolkatan. Over the last three years, BBK has expanded to 20 outlets operating across Delhi-NCR, Mumbai, Chandigarh, Mohali and Ludhiana.

BBK primarily operates under the cloud-kitchen model with few dine-ins at select locations based on demand.

All items are cooked-on-order to ensure freshness, quality, hygiene and minimal wastage and served in hand-made, natural handi to give an authentic experience and impart its own flavours.

The founding team of Kaushik Roy, Vishal Jindal and Ritesh Sinha has had expertise across marquee hospitality organisations.

Biryani as a segment has great potential and is already ranked as the most ordered food product by leading food delivery aggregators. Its market is estimated to be around ₹1,500 crore in the organised sector and ₹15,000 crore in the unorganised sector, Co-founder and CEO Roy said, quoting industry reports.

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